The following terms are frequently used within the VendoServe environment
| Term/Concept | Definition |
|---|---|
| Advertiser | An Advertiser is the company/service advertising on Vendo. |
| Channel | A channel is platform provided by a publisher on which an Advertiser’s ads are displayed to the End Users. |
| Placement | A Placement defines the ability for a Publisher to display an Ad Unit within a Channel e.g. website or mobile application. |
| Ad Type | specifics the type of ad creative (e.g. image, text, video). |
| Creative | A Creative is the base advert/content that will be displayed to a Publisher’s end-user. A Creative is associated with a specific Ad Type and must conform to the constraints imposed by the Ad Type in order to be displayed correctly. |
| Campaign | Campaigns are configurations that determine when a Creative will be aired. Campaigns contain scheduling information, targeted audience or keywords and volume constraints. Each Campaign contains a single creative. |
| Publisher | A Publisher is the service that requests an ad to display to end-users. |